Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

How to Prove ROI of Your Pharma Marketing Budget in India

Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance demands have grown tighter. Yet, proving the ROI of a pharma marketing budget remains…
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Akanksha Mishra |

What Actually Works for HCP Engagement Tier 2 Cities?

If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front of laptops reading email newsletters. They live on phones, juggle packed OPDs,…
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Akanksha Mishra |

Why Your HCP Engagement Fails Without a Unified Journey Map

Every pharma CMO in India knows the drill: you spend crores across channels, field reps log endless calls, marketing pushes campaigns, medical affairs approves content, and yet; you still can’t…
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Akanksha Mishra |

HCP Journey Mapping the Missing Link in Pharma Marketing ROI

HCP journey mapping is no longer optional. It is the backbone of omnichannel marketing pharma. Without it, campaigns collapse into silos…
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Akanksha Mishra |

Omnichannel Marketing Pharma Practical Playbook for India

Indian pharma is at a turning point. For decades, field reps carried the weight of marketing on their shoulders. Today, the model has shifted. Doctors expect meaningful engagement across multiple…
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Akanksha Mishra |

UCPMP 2024 Guidelines: What Every Pharma Marketer Needs to Know

The UCPMP 2024 guidelines are not just another regulatory update. They mark a decisive shift in how pharmaceutical marketing in India will be judged, tracked, and held accountable. For years, pharma…
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