Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

How to Build a Marketing Ecosystem, Not Just Run Campaigns

Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch calendars: then rinse and repeat. But let’s be honest. Campaigns aren’t enough anymore. Not in 2025.…
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Akanksha Mishra |

If Your Platform Doesn’t Know Schedule H, You’re in Trouble

Every pharma marketing agency wants your attention. They pitch multichannel campaigns, dashboards, and digital wizardry. But here’s the thing: if the platform they’re pushing doesn’t understand…
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Akanksha Mishra |

Digital Maturity vs. Marketing Velocity: Where Indian Pharma is Stuck

Indian pharma is caught in a strange paradox. Over the last five years, there’s been steady investment in digital infrastructure through CRMs, rep enablement tools, marketing automation, and…
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Akanksha Mishra |

The Quiet Power of Rep‑Triggered Campaigns

If you’re a pharma CMO in India, you’ve seen the slowdown: field reps visiting the same doctors, digital campaigns that don’t land, and ROI that feels stuck. You think you’re doing enough, but you’re…
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Akanksha Mishra |

7 Questions Every Pharma CMO Should Ask Their MarTech Vendor

If you're leading marketing at a pharma company in India, you already know what’s at stake. You’re not looking for more jargon, you're looking for execution. You’ve got compliance to navigate, HCPs…
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Akanksha Mishra |

Precision Health Campaigns: What the Latest Research on Maternal Genetics Means for Future Pharma Marketing

Most maternal health campaigns in India still speak to “all women.” But what if the science tells us that’s a flawed assumption?A recent …
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