Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

From the Clinic to the Campaign: How Data Can Personalize Hepatitis Messaging at Scale

In pharma, campaigns often start with a bold idea and end with a generic message. That’s the problem. The Indian market is noisy, saturated, and full of lookalike communication, especially when it…
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Akanksha Mishra |

Digital Marketing in Pharma: The Marketing Stack of a ₹2000 Cr Pharma Brand (Broken Down)

MarTech for Pharmaceutical companies in India is no longer a “nice to have.” It’s a boardroom issue affecting brand visibility, prescriber trust, campaign ROI, and regulatory safety. If you’re…
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Akanksha Mishra |

Whatsapp Marketing: Why Simpler Tech Wins in Pharma Execution

There’s a brutal irony in Indian pharma marketing right now. Everyone’s talking about digital transformation. Everyone’s investing in automation, personalization, and omnichannel. But doctors? They’…
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Akanksha Mishra |

CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?

Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more webinars, more emailers, more digital banners. But look under the hood, and you’ll see the same slow…
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Akanksha Mishra |

Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake

There was a time when field reps and prescription pads told the full story. Not anymore. The rise of Digital marketing in Pharma has reshaped how prescriptions are influenced, triggered, and tracked…
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Akanksha Mishra |

Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)

I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in Indian pharma is still mostly a PowerPoint concept.Everyone’s been talking about it for years. Slide…
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