Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

You vs. Your Competitor: Where Pharma CMOs Are Still Stuck

Pharma marketing in 2025 is no longer about how many reps you’ve got on the ground or how much money you're throwing at doctor conferences. It’s about how tight your systems are, how fast your teams…
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Akanksha Mishra |

What to Look for in a Doctor Engagement Platform in India (2025 Edition)

Let’s stop pretending the problem is content. Pharma marketers have no shortage of medical visuals, MOA videos, or emailers. The issue isn’t supply. It’s connection.Most pharma brands in India still…
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Akanksha Mishra |

What Doctors Want: The Unfiltered Truth from 500 HCPs Across India

Ask any pharma CMO in India what keeps them up at night, and you’ll likely get the same answer: doctors aren’t engaging like they used to. Field reps are getting fewer appointments. Email open rates…
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Akanksha Mishra |

MarTech for Pharmaceutical: How to Build a Pharma MarCom System That Moves at Speed

Pharma marketing isn’t slow because people are lazy. It’s slow because the system is broken. You’ve got a brand team ready with a campaign idea. The digital team is prepping creative assets. But…
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Akanksha Mishra |

Build Once, Launch Everywhere: Inside a Modular Content Engine for Pharma in India

You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is drowning in decks, videos, emailers, PDFs, landing pages, detailing slides,…
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Akanksha Mishra |

Stop Spamming Doctors. Start Engaging Them: A Tech-First Playbook for Doctor Engagement in India

Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the same generic PDF deck to 5,000 doctors and calling it engagement.If you're a…
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