Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Pharma Lifecycle Marketing Driving Growth Beyond Campaigns

Why Campaigns Fade and Lifecycles BuildPharma marketing has always been obsessed with “campaigns.” But campaigns start, peak, and fade. Doctors move on. Patients forget. Budgets get reset.…
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Akanksha Mishra |

Empathetic Pharma Marketing Balancing Automation with Trust

The Digital-First TrapEvery pharma boardroom today is chasing “digital-first.” It sounds good on slides automated campaigns, AI-driven targeting, CRM dashboards glowing with data. But here’s…
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Akanksha Mishra |

Breaking the Disconnect Between Sales and Marketing with Smart Tech

The disconnect nobody wants to admit: Walk into any pharma company and ask sales what they think of marketing. You’ll hear: “They create campaigns we can’t use in the field.” Ask marketing what they…
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Akanksha Mishra |

Personalized Pharma Marketing Strategies for Scalable Growth

Why Personalization in Pharma Is No Longer OptionalThe healthcare industry has reached a point where generic messaging no longer works. Doctors, patients, and even regulators now expect…
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Akanksha Mishra |

MLR Compliance Automation for Scalable Pharma Marketing

Schedule H, MLR Reviews, and Tech: Making Compliance InvisibleCompliance has always been the slowest part of pharma marketing. Campaigns stall, approvals drag, and marketing teams end up…
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Akanksha Mishra |

Why Field Force Enablement Needs to Be MarTech’s Next Frontier

Here's the overlooked truth: in Indian pharma boardrooms, digital transformation usually gets framed around CRM platforms, doctor engagement dashboards, or omnichannel campaigns. But let’s be honest…
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