Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

10 MarTech for Pharma Metrics That Actually Matter in Pharma Marketing in 2025

Moving past vanity metricsPharma CMOs in India have had enough of dashboards cluttered with “likes,” “clicks,” and “reach.” Those numbers look good in quarterly reviews, but they don’t…
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Akanksha Mishra |

Healthcare Digital Marketing Systems for Pharma Growth

Talk to any pharma CMO in India and you’ll hear the same story. Everyone wants to sell them a pilot. A chatbot pilot. An omnichannel pilot. A CRM pilot. After two quarters of experimenting, the…
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Akanksha Mishra |

The Link Between Doctor Engagement and Prescription Uptake: Data Speaks

Why engagement is the real battleground: Every pharma company in India wants the same outcome: higher prescription uptake. The problem is, too many still think of it as a sales rep issue. Send more…
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Akanksha Mishra |

Pharma Compliance Marketing with Healthcare Digital Agency

Every pharma leader in India today is asking the same thing: How do we build meaningful digital relationships with doctors without wasting budgets on tools they never touch? The answer isn’t hiring…
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Akanksha Mishra |

2025 Pharma CMO Playbook: Doctors Have Changed. Marketing Hasn't.

The old model of field-force-led marketing is wearing thin. Doctors are busier, more digital, and less responsive to reps than ever before. Access is dropping. Differentiation is vanishing. And yet,…
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Akanksha Mishra |

Top Marketing Challenges of CMOs in Pharmaceutical Industry

The Indian pharma industry in 2025 is facing a pretty clear set of marketing challenges. Let’s get right into it.1. Commoditization and Me-too ProductsThe biggest pain point: everyone’s…
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