Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

The Reality of MarTech for Pharma in India: What the Leaders Do vs. What You Still Haven’t

Let’s not pretend. Some pharma brands in India are miles ahead with tech-led marketing. Most others are still stuck in 2015; they're still running scattered campaigns, using basic CRMs, and hoping…
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Akanksha Mishra |

The Real Cost of Not Investing in a Doctor Engagement Platform in India

Let’s get straight to it. If you’re leading marketing at a pharma company in India and still don’t have a dedicated Doctor Engagement Platform in India, you’re already behind. Not behind on trends.…
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Akanksha Mishra |

Why 2025 Is the Last Year Pharma CMOs Can Afford to Ignore MarTech ROI

There’s no polite way to say it. Most Indian pharma CMOs have underinvested in MarTech. Not because they’re unaware, but because the industry has allowed them to delay. The compliance shield. The…
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Akanksha Mishra |

Pharma case studies: 5 Real Campaigns That Increased Doctor Engagement by 3X (Case Studies Inside)

Let’s not overcomplicate it. If you’re running marketing in pharma and you’re serious about results, you need a doctor engagement platform India that actually drives interaction. Not once. Not…
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Akanksha Mishra |

MarTech for Pharma in India: Indian Pharma’s 2025 Marketing Tech Stack

The Indian pharmaceutical industry isn’t playing catch-up anymore. It’s leading, especially when it comes to how it connects with doctors and patients. What’s driving that change? A sharper, smarter…
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Akanksha Mishra |

How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India

For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has shifted. It’s no longer about reach; it’s about resonance. Especially in Tier 2 and 3 cities, where the…
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