Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Digital Marketing in Pharma: Why Personalization in Pharma Is Not Optional Anymore

There was a time when brand recall was enough. You ran a few awareness campaigns, sent reps out into the field, printed a visual aid or two, and hoped for the best. But that era’s done. What’s…
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Akanksha Mishra |

Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India

Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-detailer, or a few YouTube videos. But no one’s looking at what’s right under their nose. WhatsApp. It’s…
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Akanksha Mishra |

Why Traditional Agencies Are Failing Pharma CMOs in 2025

In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of impatience. They’re pouring money into campaigns, building brand assets, running awareness programs, but…
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Akanksha Mishra |

How to Build a Marketing Ecosystem, Not Just Run Campaigns

Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch calendars: then rinse and repeat. But let’s be honest. Campaigns aren’t enough anymore. Not in 2025.…
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Akanksha Mishra |

Pharma Compliance Marketing for a Regulated Digital Era

If Your Platform Doesn’t Know Schedule H, You’re in TroublePharma marketing isn’t like consumer marketing. You’re not just promoting a product or building a lifestyle brand you’re…
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Akanksha Mishra |

Pharma Marketing Velocity Turning Digital Maturity Into Impact

The Paradox of Digital Maturity in PharmaIndian pharma is caught in a strange paradox. Over the last five years, there’s been steady investment in digital infrastructure CRMs, rep enablement…
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