Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?

Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more webinars, more emailers, more digital banners. But look under the hood, and you’ll see the same slow…
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Akanksha Mishra |

Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake

There was a time when field reps and prescription pads told the full story. Not anymore. The rise of Digital marketing in Pharma has reshaped how prescriptions are influenced, triggered, and tracked…
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Akanksha Mishra |

Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)

I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in Indian pharma is still mostly a PowerPoint concept.Everyone’s been talking about it for years. Slide…
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Akanksha Mishra |

You vs. Your Competitor: Where Pharma CMOs Are Still Stuck

Pharma marketing in 2025 is no longer about how many reps you’ve got on the ground or how much money you're throwing at doctor conferences. It’s about how tight your systems are, how fast your teams…
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Akanksha Mishra |

What to Look for in a Doctor Engagement Platform in India (2025 Edition)

Let’s stop pretending the problem is content. Pharma marketers have no shortage of medical visuals, MOA videos, or emailers. The issue isn’t supply. It’s connection.Most pharma brands in India still…
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Akanksha Mishra |

HCP Communication Insights Redefining Pharma Engagement

The Changing Landscape of HCP EngagementAsk any pharma CMO in India what keeps them up at night, and you’ll likely get the same answer: doctors aren’t engaging like they used to. Field reps…
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