Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

MarTech for Pharmaceutical: How to Build a Pharma MarCom System That Moves at Speed

Pharma marketing isn’t slow because people are lazy. It’s slow because the system is broken. You’ve got a brand team ready with a campaign idea. The digital team is prepping creative assets. But…
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Akanksha Mishra |

Build Once, Launch Everywhere: Inside a Modular Content Engine for Pharma in India

You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is drowning in decks, videos, emailers, PDFs, landing pages, detailing slides,…
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Akanksha Mishra |

Stop Spamming Doctors. Start Engaging Them: A Tech-First Playbook for Doctor Engagement in India

Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the same generic PDF deck to 5,000 doctors and calling it engagement.If you're a…
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Akanksha Mishra |

Digital Marketing in Pharma: Is Your Marketing Spend Delivering or Disappearing?

Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s time to show what actually moved prescriptions or changed doctor behavior, the…
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Akanksha Mishra |

Reality of HCP Engagement Platforms: What Happens When Marketing, Sales, and Medical Actually Align?

Let’s be honest. Most pharma companies in India say they’re “cross-functional.” But talk to any CMO, and the reality is a different story. Marketing, sales, and medical teams often work in parallel,…
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Akanksha Mishra |

From 2% to 20% Conversion: What Actually Works in Doctor Engagement Platforms in India

Let’s not beat around the bush. Doctor engagement in India is broken. Every pharma CMO knows this. Your teams are chasing conversion targets, HCPs are dodging sales calls, reps are stretched thin,…
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