Akanksha_Mishra_Valuebound
Akanksha Mishra
Content Marketing Lead
Ms. Akanksha Mishra is a Content Marketing Lead for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

CMOs, Your Doctor Engagement Isn’t Broken. It’s Just Built on the Wrong Stack

If you’re heading marketing at a pharma company in India right now, chances are your doctor engagement isn’t giving you what it used to. The field force is stretched. Emails go unread. Doctors are…
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Akanksha Mishra |

Pharma Digital Marketing Services in India- What Every Pharma CMO Wants From Their Tech Stack

If you’re a pharma CMO reading this, I’ll come straight to the point. You’re running multiple brands, across multiple states, with multiple internal teams, and probably using a tech stack that’s not…
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Akanksha Mishra |

Doctor Engagement Strategy in Pharma: What India’s Top Pharma Brands Are Doing to Build Doctor Trust at Scale

If you still think a few emailers and rep visits are enough to drive trust, you're missing the shift. The top pharma companies in India have already changed their playbook for the Doctor engagement…
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Akanksha Mishra |

Pharma Martech Trends Driving Scalable Growth in India Today

The Reality of MarTech for Pharma in India: What Leaders Do vs What You Still Haven’tThe Indian pharmaceutical industry is in the middle of a massive digital shift. A handful of forward-…
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Akanksha Mishra |

The Real Cost of Not Investing in a Doctor Engagement Platform in India

Let’s get straight to it. If you’re leading marketing at a pharma company in India and still don’t have a dedicated Doctor Engagement Platform in India, you’re already behind. Not behind on trends.…
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Akanksha Mishra |

Pharma MarTech ROI Transforming Marketing for 2025 Success

Most Indian pharma CMOs have underinvested in MarTech. Not because they’re unaware, but because the industry has allowed them to delay. The compliance shield. The legacy sales force. The myth that…
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