Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

Pharma Marketing in Vernacular: Why & How Pharma Digital Marketing Company in India Makes it Work

Pharma marketing in India is at an inflection point. While most brands have digitised their HCP outreach, very few have adapted to the linguistic and cultural diversity that defines the country.…
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Akanksha Mishra |

Best Pharma Marketing Automation Tools (India Edition)

Marketing in the pharmaceutical industry is not what it used to be. With rising compliance demands, multichannel expectations from HCPs, and a constant push for measurable ROI, pharma marketing…
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Akanksha Mishra |

What CMOs in Pharma Want from MarTech in 2025

The Indian pharmaceutical landscape is undergoing a significant shift. Commercial and marketing leaders are feeling the heat of change from every side, doctors expecting hyper-personalised engagement…
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Akanksha Mishra |

HCP Engagement in Pharma: Why Your HCP Strategy Needs Omnichannel Now

For pharma marketers in India, HCP engagement is becoming more challenging and fragmented than ever before. The reliance on isolated touchpoints, whether through sales reps, emails, webinars, or SMS…
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Akanksha Mishra |

How Top Pharma Digital Marketing Company in India Helps in Boosting Doctor Engagement with Marketing Automation

In today’s pharmaceutical landscape, doctor engagement is no longer a linear, rep-led interaction. Brand managers and marketing heads across top pharma companies in India are under pressure to…
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Akanksha Mishra |

Patient Engagement Platform Used by India’s Top Brands: What Pharma Leaders Are Doing Differently

India’s leading pharma brands have a common denominator today; they are investing in purpose-built, tech-driven patient engagement platforms that go beyond campaign execution. The focus is no longer…
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