Akanksha
Akanksha Mishra
Market Specialist (Content)
Ms. Akanksha Mishra is a seasoned content writer for Valuebound. Holding a Master's degree in Mass Communication, she regards writing as her fervent passion and leverages it to exhibit a relentless drive towards accomplishing the improbable through her written words. As a content creator, she strives to craft content that delivers compelling, memorable, and influential value for businesses. Her digital presence is geared towards inspiring business leaders and she draws inspiration from the daily experiences that surround her. In her personal life, Ms. Mishra is married and has a beloved canine companion. During her leisure time, she enjoys reading fiction, pursuing DIY projects, tending to her garden, and listening to music.

Recent Blogs by Akanksha Mishra

Akanksha Mishra |

AI-Powered Pharma Market Access: Tier 2 and Tier 3 Strategy

Pharma market access in India has shifted. Growth in metros is plateauing, competition is fierce, and doctors in top cities are over-engaged. The next wave lies in Tier 2 and Tier 3 India, where…
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Akanksha Mishra |

Gamification in Pharma Marketing: Boosting HCP and Patients

Pharma marketing has reached a turning point. Doctors are overwhelmed with information. Patients are distracted, skeptical, and inconsistent in following therapies. Regulators keep tightening the…
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Akanksha Mishra |

HCP Portals in Pharma Marketing: 2025 Engagement Guide

HCP portals are no longer an optional add-on in pharma marketing. They’ve become the backbone of doctor engagement, compliance, and omnichannel strategy. Doctors want a single platform where they can…
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Akanksha Mishra |

Digital Twins in Life Sciences: Use Cases Explained

Life sciences is in the middle of a technology shift. Traditional R&D models are expensive, slow, and full of risks. Clinical trials stall. Manufacturing costs rise. Patient outcomes don’t always…
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Akanksha Mishra |

How to Do Personalized Healthcare Marketing with Patient Data

Healthcare marketing has changed forever. Patients expect more than generic campaigns. They want relevance, accuracy, and continuity. Doctors expect interactions that respect their time and deliver…
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Akanksha Mishra |

Pharma Martech Stack 2025: CMO Checklist for Growth

The pharmaceutical industry has entered a new marketing era. Reps alone can’t carry the message. Patients expect digital continuity. Regulators demand compliance at every step. And CMOs are expected…
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