A number of IT giants in India are using Drupal. For these enterprises, their Drupal platforms are essentially powerful marketing tools. They use Drupal because it accommodates marketing efforts rapidly enough for the organization to reach the market with its offerings on schedule. It is vital that the CMS platform enable business hypothesis testing approaches that help make fast, evidence-based marketing decisions. Drupal not only does so, but can continually and rapidly accommodate changes of any range and scale that typically follow such testing. A high tech Drupal platform would handle the following marketing aspects rapidly:

Promotion of products and services

Drupal can handle huge volumes of dynamic input. What is special about Drupal’s way of displaying content is its powerful taxonomy and contextual filters that create custom content displays of a variety, complexity and utility unparalleled in the world of open source CMS. This enhances a company's marketing effort by providing solid evidence of the marketer's claims to prospective clients.

Innovating marketing campaigns

IT companies need to not just innovate products rapidly, but to make it visible in the market before the competition does so. The challenge then is that marketing campaigns are not foolproof. They need to be varied and tested to determine which campaign is getting the most results. Drupal facilitates A/B testing at a fast pace, enabling marketers to determine the most efficacious campaign options. This helps IT enterprises to keep up with constantly changing markets and requirements for innovation.Once the IT organization identifies its best campaigns, Drupal enables cloning and redeployment of similar campaigns with required tweaks, thus reducing marketing time long after creation of the initial campaign.

Localization of marketing campaigns

Drupal's embedded multi-lingual capabilities make it easy for a marketing initiative to be rapidly launched or cloned and redeployed in multiple languages. The configuration and layout remain similar, but the language changes to exponentially increase the campaign's success. Fast tweaking of campaign layouts and configurations to accommodate cultural preferences or to comply with local legislation is also easy with Drupal.

Collaborative campaign creation 

Marketing departments of IT firms are typically spread out across geographies. Drupal has a strong focus on enabling collaborative content creation with robust facilities for the associated communication. Communication is focussed on the business topic and does not need to be filtered out by users. This makes every aspect of strategizing, testing, deploying faster and simpler in a way that does not need additional planning and organization by busy project managers. Collaborators can work on their core activity rapidly when the platform automates a major part of the organization.

The above benefits of Drupal are the reason why a number of IT giants in India are currently using Drupal. A few of them are:

HCL Technologies

Mindtree

[24]7

Disclaimer: The respective screenshots, logos and other identification belong solely to the companies they represent.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Agile development is aimed at creating an online business platform suited to business needs that prevail at the end of the development cycle. This simple article skips out the technicalities. To save your time, we explain Agile from your point of view.

Do I really need Agile?

When you hire a developer for your business platform, if you are absolutely certain what you want your platform to look like and the tasks it should execute, you don’t really need Agile. You agree on a fixed budget, a fixed delivery time, and maybe suggest minor changes within the agreed bounds. Agility would cost you more in such a case. A perfect example of this case would be if you want an exact replica of an existing online platform.

However, it is more often that you have only a rough idea of what you want from your platform. If you want to periodically see what it looks like at different stages, so that you can change what you don’t like, or create new features and functions, or add something to what exists, you definitely need Agile development.

Additionally, if your platform is complex and needs months to create, it may have to meet business needs that have changed by then. The backend workflows / interfaces of your platform might need to change by the time it is ready. In a worst case scenario, you might need to end up with a product radically different from your initial brief to the developers. Agile is especially meant to resolve these issues in a way that you have complete control over changes.

How will Agile work?

Your development partner will break down your project into multiple parts in such a way that you can see and try out a completed platform with some of the desired functions at frequent intervals. Each time, you will actually be able to test out whether these functions are doing what you thought they would do. You will be able to easily think what changes might be needed. You might get ideas about new features. You and your managers and consultants can discuss changes that will benefit your business because you already have a platform you can see and handle.

Will Agile help me save time and money?

The benefit of Agile is that since your platform development is in parts, if anything needs to be scrapped or radically altered, only a small part of your project is affected. This will reduce your costs and your time. Traditional methods of developing the whole platform and then incorporating changes will be like doing it all over again. Agile gives you freedom to evolve a solution more suited to business needs that prevail at the end of the development cycle.

Also, as discussed before, your project will be composed of parts. To save time, some parts can easily be done simultaneously, but then, that would necessitate larger teams and more costs. The benefit is that your platform is up and benefitting your business very early.

What are the drawbacks of Agile ?

Because Agile will incorporate so many of your revisions, insights, enhancements, innovations and other changes, your development expert will not be able to give you a fixed cost and delivery time. You will get a range instead. Should you have major changes, even this range might get extended. However, imagine reworking major parts of your traditionally developed platform once it is completely ready, and it becomes clearer why Agile is the way to go for a flexible process in which your needs are a constant priority.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Web Platforms - Futuristic equals great UX

The website interface has currently evolved to be an intricately planned out way to provide revenue and reputation for enterprises. Sensibilities have evolved, too, and futuristic no longer means glitzy. All the planning and development is intense and complex so as to result in an uncomplicated interface that is minimalistic and user-friendly, light on the eyes and has minimal lag during transitions. That is, it has a high user experience (UX) quotient. It's a lot like planning an easy to operate spaceship to travel to Mars. The more advanced and intricate the back-end work, the more user-friendly your spaceship controls.

Why UX is essential for hi-tech enterprises - Enter Drupal

If you as an enterprise need to deliver a mind-boggling amount of information and content to anyone who matters for your revenue and brand building efforts, then the more you tire out your user, the more you decrease your business benefit. Engaging and interesting your user through well-written content and alluring design is no longer enough. The data, in simple language, is way too big!  

It is therefore, vital to optimize the information retrieval process in terms of time and effort, and to make the huge assimilation of data seem pleasant and worthwhile. To please the user when they retrieve information on your site, and to please them enough after the prolonged process so they spend money and time for you, your platform backend needs to be an Olympic gold medalist in the world of CMS platforms. In the open source world, Drupal wins these honours hands down for its brilliantly developed capabilities of accommodating highly complex content derivation and challenges of delivering content in easily assimilable forms.

How Drupal provides enhanced UX for hi-tech enterprises

A lot many visionary businesses needing large scale content derivation and delivery are now using Drupal 7 in their sites to ease the information retrieval process and strongly impact their revenues and reputations. Whether it is providing your users with accessibility features to easily adjust interface contrast, color schemes, text sizes or target content to a user based on the field of interest he or she indicates on your site, Drupal can accommodate every revenue-enhancing innovation.  And all the complex content management across platforms and across all your features is done using the leanest possible backend. Additionally, the coding to provide you a leading edge Drupal platform can be done in a lean way, too, by skilful Drupal developers. This is because Drupal’s focus right from the start, has been on enabling clean, bug-free architecture for content-intensive enterprises across all sizes.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Why hire a website developer

Many startups opt for a site the proprietors can install and design themselves. If your resources are limited, there is no harm in starting out this way. But remember, if site building software is designed to be layperson-friendly, scaling up and enhancing your site will be limited by the very user-friendliness of your site making software. As your business scales up, a limited site can severely impact your ability to focus on your core business. In the initial days of your startup, you may have the time to launch your own solution. Your resourcefulness may pay off and boost your brand and revenue. But when you opt for an overhaul or a migration, your internet presence is bound to get hit.

Are boutique development organizations reliable?

A little research will show up hundreds of well known sites across the world that have been developed by boutique Drupal organisations. Which is why, in the Drupal world, evidence of high-quality past work and satisfied clients across sizes, cultures and domains are a must for the organization you choose. Do not hesitate to ask to speak to their clients. Capable boutique organisations should have scores of reputable clients you can freely speak to.

The size of the CMS developer should have no bearing on the quality of their clientele if they are genuinely capable.  And where Drupal developers are concerned, the tremendous skill and experience required by the team should supersede any size considerations. 

How will they reduce my costs?

Well, firstly, their overheads will not be as much as an industry giant’s. Secondly, their location would often lead to substantial savings. Quality developers will give you transparent access to their project management software for you to be able to observe your project materialize.

Also, even small teams would have expert strategists with experience in guiding clients ranging from startups to large enterprises. They would help you set up a rapidly deployable lightweight site that can accommodate relevant changes and enhancements of very high degree while maintaining full security and functionality.

This would ensure you can pay as your site grows in stages and even in spurts. If the initial development strategy for your site is good, future modifications and enhancements will be smooth and less expensive than for a poorly planned site.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Using Wordpress : Rationale and user case scenarios

For a simple website that will not need complex content displays in the future, Wordpress that will be the easiest to set up and maintain. Consider the following possibilities:

• Startup profile:  A boutique stocking only perfumes for online sale / enquiries from discerning, wealthy clientele.

Advice: Your products are only of one type, and if you do not expect to diversify a lot, choose Wordpress. It will be light and easy to maintain, and secure within your business limits. Wordpress has actually got enough capabilities to handle small to medium changes in your system.

• Startup profile : An alternative medicine site, focusing on popular herbs such as ginseng and popular essential oils marketing to the whole world.

Advice: Your products might not be that numerous, but they will be fast-moving. The number of pages on your site will be fairly small. You might need to suddenly supply an industry behemoth or see surges in your sales due to increased awareness. You do need a CMS that can handle sharp spikes and large volumes. Wordpress has evolved; it will still be a quality solution;  you do however, have to opt for really capable hosting infrastructure or upgrade it later

Using Drupal and Joomla : Rationale and user case scenarios

Drupal is great for sites that will ultimately need features such as forums, blogs, news, analysis, demos, product displays, intranet etc that necessitate complex content creation and management. This is because Drupal can manage this intricacy with the leanest possible backend. Drupal can be used to rapidly set up a simple, inexpensive startup site that can accommodate very complex and large scale changes later. 

Joomla has been successfully used by reputed enterprises to create fairly intricate sites at lower costs than with Drupal. This is because, upto a certain level of intricacy and size, Joomla solutions do function as well as Drupal solutions. In fact, with a little bit of self-training in Joomla , it is possible for even an amateur to create a fairly sophisticated business site. You can reduce costs even further by doing so. This is a major attraction of Joomla that Drupal does not have. 

Should you take a quick look at recent trends, you will actually find Drupal and Joomla neck to neck for enterprises of medium complexity and scale. However, for sites needing tons of features tied up to intricate interaction of multiple data and content types at enormous volumes, you will find a clear trend in favor of Drupal. The following examples will make this clearer:

• Startup profile: A market analysis site providing complex analysis to industry decision makers.

Advice: The interactions between your various kinds of dynamic content are likely to get more intricate soon, and you will need to handle very large scale information and derive credible output efficiently. You need the leanest possible database and backend updated smoothly even during severe volume surges.You will need a CMS which will accommodate highly skilled development efforts that result in facilitating your analysis at the CMS level itself. We advise you to opt for Drupal.

• Startup profile: A corporate site which you yourself want to set up inexpensively. You would rather opt for a different solution later if needed.

Advice: Choose Joomla hands down. It lets amateurs create much more efficient large scale dynamic content than you ever can with Wordpress. You will face problems if you try to do this with Drupal. And you can always take care of future contingencies later as the topmost CMSs have superior migration capabilities already, and in future this capability is bound to increase.

We hope this information will help you obtain the right platform. We wish you success in realising  your business vision.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Open source software - Quality offerings at affordable rates

As a startup, you might feel anxious thinking about costs of website building software, and worry about having to change to a more complex software later on. The good news is there are cutting edge open source products out in the market for which the licensing fees are nil. With some of them, you can start off really basic and smoothly become more and more complex. And even the White House and NASA have used such open source products for their official sites. All enterprises nowadays use site creating software called CMS - content management system.

What is CMS - Why do all enterprises use it nowadays?

Websites nowadays no longer have only static pages. There is frequently released dynamic content in modern websites such as blogs, news, product pages, e commerce content, industry analysis, announcements and infinite other forms of dynamic site copy. To manage this, you need a site making software called CMS. Drupal, Joomla and Wordpress are the leading open source CMSs.

Why we use Drupal for our start up clients

We ourselves prefer to service our start up clients with Drupal CMS as it allows us to rapidly set up a basic site that can be tweaked and enhanced and scaled very easily whenever needed. Our start up clients ask us enhance their site a bit each time they have to accommodate sudden growth spurts or changes, and Drupal is specially created to accommodate sudden changes even of very large scales while preserving earlier content and workflows admirably well. However, having worked with the non-Drupal CMSs as well, we consider all the three CMSs great for valid reasons, and the ultimate choice is yours.

Choosing a CMS - Coming up next...

In the next part of this series, we discuss what it is that you need to look for in an open source CMS software. Obviously, the focus would be on ease and speed of setting up a basic site, how exactly and how much you can enhance such a site, what you can do if there are unexpected changes, volume variations, demands for major workflow changes from a major client you suddenly land, and other such problems specific to your start up. In brief we shall focus on how to ensure your CMS meets your immediate needs while insuring you strongly for your future.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Website Content : Avoid these costly errors

You already know that grammar and spelling errors can mar your online brand presence. As can inconsistency in sticking throughout to either British or American English. But there are other, more damaging errors, the main among which are:

Not focusing on the customer

An example would speak the best:

NO:  We are great designers who have fantastic achievements. Our insights will be valuable to your esteemed business.

YES:  We have designed sites for reputed  enterprises across domains and countries. We leverage this experience to provide you a design that effectively materializes your business vision.

Not describing  your services / products accurately

Consider the e commerce site that had to arrange for a reverse pickup and refund costs for an inexpensive earring just because the opaque glass shown in the photo was in reality transparent! A culture of poor copy throughout your content can lead to intense customer dissatisfaction and unforeseen expenditure. Imagine all your progress going to waste because of copy errors!

Not focusing on dynamic content

Brilliant static content on your site, when accompanied by poor quality blogs, press releases, product descriptions etc strongly reinforces reader opinion of you as a poor quality business that fooled people by hiring a great copywriter for a short while. Regular, consistently frequent quality dynamic content tells search engine crawlers that your site is up to date and in circulation. And it will more often be your dynamic content that is shown by search engines.

Plagiarized content

A common, but legally dangerous error happens when content is high-quality, but plagiarized.  As a business owner, all your good work can be unravelled by one unethical writer. Be sure to use plagiarism detecting software, even free ones, and not Google alone. Ensure you give credit for using someone’s idea as a small part of a write up. Using any single source as a major chunk of your write up is plain unethical. It’s better to link to the author’s content if permitted.

Copy that does not target your audience

The final purpose of all copy on your site should be to market your services or to create your brand reputation. Who would decide to buy your services? What is their technical level?  Why?  Who do you want to think well of you? Why? Making sure your copy is targeted to the 'who'  to effectively achieve the 'why'. The following examples will make it clearer:

• Service - Website building 

Who decides to buy it? CEO / Manager, Technical knowledge level - High 

Why? Increases Revenue / Easy to administer at the backend / Eases up workflow / Fewer delays / Less downtime

• Service - Online degree

Who decides to buy it? High school student / Parents, Technical knowledge level - Mostly low to medium

Why? Knowledge / Interest / Facilitates further studies / Jobs

Thinking high traffic equals good reputation

High traffic does mean high visibility. But two hundred people spending 5 minutes on your site for 6 months is far better for your business than a thousand of them leaving in 50 seconds! Analyse your traffic. While SEO and backlinks are vital for getting footfalls, it is the quality of your copy (and an impressive client list later on) that will ensure good footfall duration.

How to get affordable writers for your startup - Dos and Don'ts

Your primary need is to focus on your core business. You will probably not find time to focus on preventing the errors I’ve mentioned so far. Nor may you be able to hire an established writer as a long-term expense. Eliminate most problems at the initial hiring stage through these tips :

DO: Get great writers who value employer-flexibility over money. On social networking / freelancing groups such as ‘Put Me in Touch’ on Facebook, you may find experienced, quality writers who are working mothers / caretakers of sick people etc. They will often be very responsible, motivated and dedicated. Contact authorities in writing / technical writing institutes and ask them for good students who have to accommodate serious responsibilities. You will get employees who value the benefits more than the money.

DO: Ask for the writer’s blog URL (preferably) or writing samples. Check using a plagiarism checking software, and only then call them for a test / interview. You will save time.

DON’T: Worry if the candidate has little technical knowledge related to your product/service. Test the writer’s ability online/onsite to comprehend and edit a technical document. A fast and confident learner will be able to understand something at least. This will help you save costs.

DO: Give the candidate an onsite / online test to write quality content. Do ensure the video is on to prevent cheating for online tasks. Nowadays, we instinctively  refer to the net for everything without really being aware of it. So be explicit in refusing smartphone access during hiring tests.

DON’T: Give the task as homework. You will learn only later if they’ve got the task ghostwritten!

DO: Conduct psychometric tests that can be easily graded through software. This will improve the probability of  your writer being someone who can handle feedback, is mature, does not plagiarize and will stick on.

Warning - Great Copy and SEO alone do not increase footfall duration

The best writers, content and SEO will be of no use if your site is not easy to navigate, or your admin cannot work smoothly at the backend, or your site is bug ridden and hangs. Internet visitors are used to opening scores of sites in a mere span a minute. They will get irritated and instantly leave your site should they find it difficult to use. This is why choosing a site building software that works well despite being rapidly set up is so vital. 

 

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Reputed businesses and strategists openly share strategy insights nowadays. After all, doing so gives them visibility that is directly proportional to the credibility of their insight. Yet, as the decision maker in a startup who cannot afford the time and resources needed to implement all the requirements these experts recommend, you have no choice but to start very small and strategize big as time goes by. 

Most entrepreneurs feel tempted to adopt the ‘If I jump in the pool I will learn to swim’ attitude despite knowing how much uncertainty this approach necessitates. In this series, we talk about how well-informed choices can give you a digital platform that can start off simple and lightweight, with minimal must-have strategy tools in place. And how to ensure this site can accommodate future strategic requirements of social media, online marketing, customer interaction across devices etc while removing, or at least mitigating the risks you so rightly fear.

You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction. ― Alvin Toffler

To be able to focus unhindered on your core business, it is essential to mitigate the following risks that arise with changes in your strategy:

• Loss of platform dependability and business reputation during major changes
• Inability of my initial platform to accommodate and adjust to major changes in strategy
• A sudden need for change I am ill-prepared for ( a major client out of the blue)
• Having to overhaul the system some time in the future, or to migrate to another CMS
• Repeated expenses and licensing fees

With the steps we recommend, you will be able to focus on your core business secure in the knowledge that your platform can accommodate not just planned changes, but even unforeseen contingencies and requirements that are imminent due to advances in ways enterprises do business. Tomorrow, we talk about the basics of planning out a site that creates a good first impression, no matter how small it is. We will be glad to keep you informed by continuing the series on subsequent days.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Google Analytics is an indispensable tool for business, and a must for every enterprise CMS platform. No search engine has yet been able to rival google as the immediate, instinctive choice of billions of users. Drupal, with it’s strictly vetted collection of modules, has thousands of contributed modules on Drupal.org that have been approved only after repeated revisions as stipulated by other developers and authorities on Drupal. This is done to ensure security, robustness and quality and perfect integrability with the Drupal core. These modules include a number that extend and enhance Google Analytics capabilities to make it much more powerful than its original form.

It’s only the person who fully uses the best system who  knows how much better it needs to be - Rakhee.S

Now, suppose, you want to specifically target China, the largest market in the world, and need something like Google analytics specifically for China. All you have to do is search for a Drupal module that can do this task - in this case, the Baidu Analytics module.  While Drupal does have a strong, frequently updated Google Analytics module, so does every other CMS, What sets Drupal apart is that every extra analytics need you have will never be limited by the Drupal framework in terms of fast, lean, upgradeable development. Just a quick couple of examples showing how a Drupal developer can enhance your Analytics capabilities:

Suppose you want to know something about people sending you emails. And you do not wish to have to search your web logs to retrieve information and IP address and what hits you’ve got from the latter. You can add a Drupal module that instantly appends all such information instantly to the footer of this email.

Now, Google prohibits sending personally identifiable information to their server, which can be problematic if you need to create a direct relationship between a specific conversion and the campaign associated with that conversion. Just choose a Drupal module made to capture detailed information about the conversion to a database which will display conversion data to web site managers in the administration screens . This conversion data is also available for you write custom reports.

Should you wish to tweak a Google Analytics module, or want something similar with a different benefit, all you have to do is find a Drupal developer who has had his or her modules approved and accepted by the community after their stringent vetting procedures, and rest reassured that you will gain a great product seamlessly merging with the Drupal core. The Drupal framework has been specially focussed towards facilitating innovation and enhancements of existing or impending  marketing tools. This is because the developer-oriented framework of Drupal accommodates the most advanced of development efforts to give you a cutting edge enterprise CMS platform.

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us

Drupal - developer focussed and enterprise-friendly

Drupal has essentially been developed to be a developer’s dream. Drupal allows the developer unparalleled scope for building sites with thousands of pages, creating sites that can be cloned and redeployed by non-coding admins, wildly innovative displays of content that can fulfil almost all future needs of any enterprise domain. For highly specialized tasks, Drupal can fulfil your most intricate integration requirements.

Drupal is a developer’s Mount Everest, but an admin’s piece of cake - Rakhee.S

Why Drupal has been made tough to master

And the reason it’s been made this way is that complex, tough to master coding is needed to give you a hugely flexible, highly scalable site full of unbelievably intricate content interactivity which is secure, maximally lean in the backend and easy to administer. Think of it this way, to get a pilot to the moon in the easiest way, the creators of the space shuttle need to work much, much harder behind the scenes to make it possible. And the proof that Drupal is getting more and more enterprise respect is reflected in how rapidly the requirement for Drupal developers is shooting up.

Drupal Visibility - Whither enterprise-orientation? :-(

The first thing one notices when one enters the Drupal community is a very welcoming ‘hey members, get comfy’ attitude. Very charming, except for the fact this does not directly translate to, ‘hey enterprises, see the amazing stuff we can do’. Why on earth can we not have separate drupal smileys welcoming enterprises and developers / contributors to different parts of the site specifically oriented towards them?

It might be a little off-putting for an enterprise to see how many of the community’s efforts are completely focused on presenting the benefits of Drupal to Drupal members. Considering that the aim of a high quality open CMS is to ultimately meet the needs of startups envisioning huge expansion and all sizes of growing enterprises, there isn’t as much of an outward marketing effort geared at demonstrating what Drupal can do for enterprises, which it happens to do incredibly well.  It’s all great to target developers - but why can’t an association site that is the face of the best open source CMS for both rapidly growing and extremely large enterprises make marketing Drupal easier by having a portal for enterprise executives and decision makers with site demos et al?

Drupal does, nevertheless, sell itself

If, as the trends indicate, the intricate and futuristic possibilities of Drupal CMS, developed according to one of the most stringent OS standards of vetting are selling themselves so well, then imagine what a simple effort that is going to be much easier than making countless tutorials and complex documentation would do! Note the information below:          

 

around 70% of wordpress is blogs or news according to thevalueequation.typepad.com

For the year 2013, where the CMSs used by the top 10,000 sites are concerned,

Wordpress : 50.25%
Drupal : 19.75%
Joomla : 2.45%

Blogs and simple sites will form at least 50% of Wordpress chunk of top ten thousand sites, which are definitely wise in their choice of CMS if they don’t plan to become much more intricate later. Once we eliminate this number, it is clear that Drupal has risen very high to rival Wordpress as the chosen CMS of enterprises. But this trend also indicates that a lot of websites needing very complex content management have chosen Wordpress.

While it’s magical that anyone can set up a professional, light, inexpensive, yet fully functional site so easily through Wordpress and certainly not through Drupal, Drupal, is capable in it’s current form of creating visionary sites that can materialize cutting edge marketing innovation to produce hard-core revenue and reputation increases with so much less effort on the part of the enterprise.

Wordpress - Great lightweight CMS but unsuited for Drupal's niche

It’s an accepted view among CMS experts that Wordpress does not have many of the benefits Drupal’s development-accommodating framework provides in terms of UX/branding, traffic, social integration, visitor engagement, conversion, retention, process improvement, continual innovation, etc. Drupal has visionary enterprise social business orientation incorporated right inside its framework. It already offers way beyond standard tools for SEO, social media integration and mind-boggling content integration with a lean, mean backend. And all this complexity at a well-planned and effective level of security that’s so vital for an expanding enterprise.

Imagine the White House or NASA opting for a Wordpress site! Given the right information, enterprises very well know what they want. If the Drupal.org website were to have a separate section portraying the power of Drupal sites, busy decision makers would be really helped.

Marketing efforts put in place now would help later (Drupal 8)

A lot more people would be able to contribute towards this separate marketing portal at Drupal.org, as they would not all of them be required to be technically skilled. The need of the hour is to give a hard push to the community effort by helping to showcase and market the selfless contributions of thousands of developers and architects. We have a product that can be used for a much larger chunk of the enterprise market in its current form, and in another three-four years, when the usage of Drupal 8 picks up, if we market our Drupal right, we can benefit even the dynamic enterprises using the Drupal framework in numbers more reflective of Drupal’s tremendous capabilities.

credits : http://getlevelten.com/blog/tom/drupal-crisis-point-marketing-ice-eskimos (Tom McCracken)

Valuebound is a leading Drupal development company providing enterprise Drupal web solutions. For more information on Drupal development, contact us