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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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How AI-Driven RPM Is Rewriting ROI for Healthcare MarTech
The real ROI problem in healthcare is that Healthcare MarTech has entered a tough phase. Budgets are tighter, ROI expectations sharper, and leadership teams more skeptical than ever. It’s not enough…
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How AI in Remote Patient Monitoring Transforms Healthcare Marketing
The New Face of Connected CareHealthcare Marketing is no longer about messaging. It’s about measurement. The real advantage today lies in how well organizations use technology to capture, understand…
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How Real World Data in Healthcare Marketing Becomes Real-World Advantage
The new reality of healthcare marketing is that it has quietly entered its hardest decade yet. The pressure isn’t about creative ideas anymore; it’s about proof, real evidence that campaigns, content…
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How Tech Execution and Pharmaceutical Application Will Define Future of Healthcare Consulting
Healthcare consulting is changing faster than anyone expected. The market is projected to grow from USD 32.17 billion in 2025 to USD 51.95 billion by 2030, at a steady 10.1 percent annual rate. That…
