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Read our handpicked blogs, curated for you.

Akanksha Mishra |
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Akanksha Mishra |
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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Akanksha Mishra |
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
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Recent releases
Akanksha Mishra |

Honing Talent is the Holy Grail for Digital Transformation in Pharma and Healthcare

Companies across pharma associate people-focused initiatives with value creation. 37% companies are focused on digital transformation with end-user experience too.
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Piyush Sharma |

Top Six Digital Transformation Trends that will Rule in 2023

Automation to hybrid cloud, digital experience to decentralized finance, core themes for digital transformation trends in 2023 are explained in this blog.
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Akanksha Mishra |

Banking as a Service: Embedding Banking into Non-Banking Ecosystem

Banking as a Service or BaaS, is a business model where banks, financial institutions enable fintech companies provide financial services via APIs.
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Akanksha Mishra |

Go-To-Market (GTM) Strategy of API-Based Open Banking

Three key areas form the essence of deploying go-to-market strategy for API-based open banking. These include core capabilities, use cases & pricing strategies.
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