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Read our handpicked blogs, curated for you.

Akanksha Mishra |
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Akanksha Mishra |
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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Akanksha Mishra |
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
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Recent releases
Akanksha Mishra |

Banking as a Service: Embedding Banking into Non-Banking Ecosystem

Banking as a Service or BaaS, is a business model where banks, financial institutions enable fintech companies provide financial services via APIs.
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Akanksha Mishra |

Go-To-Market (GTM) Strategy of API-Based Open Banking

Three key areas form the essence of deploying go-to-market strategy for API-based open banking. These include core capabilities, use cases & pricing strategies.
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Akanksha Mishra |

Challenges and opportunities in adopting the open banking business model

What are the challenges and opportunities of adopting API banking or open banking business model for financial services companies? Read this article to learn.
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Akanksha Mishra |

Why Banks Should Take the Lead on API-Based Open Banking

Open banking or API banking has gained traction across the globe. API-based open banking helps financial institutions and banks deliver great customer experience.
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