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Recent releases
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Designing the Pharma Marketing Stack You Wish You Had in 2025
Why the pharma marketing stack is a boardroom issue now? You might think that! Well, Indian pharma has always been defined by its scale. A $50 billion industry growing at 8% annually, with some of…
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Customer Service Technology: Why Pharma Must Lead with Strategy
Customer Service Technology is becoming a deciding factor, not just for hospitals or B2C brands, but for pharma companies too. Gartner argues that many organizations buy tech based on demos, not…
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AI in Clinical Trials Market: Data to Decisions
The AI in clinical trials market is entering a crucial phase of growth. Globally, it’s projected to jump from USD 1.35 billion in 2024 to USD 2.74 billion by 2030, growing at a CAGR of 12.4%. For…
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Proving Marketing ROI to the Board with Engagement Data
CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If your team is still defending budgets with vanity metrics, you lose ground.…
CASE STUDY
See all our work
How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing
India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas, was facing a growing disconnect with its most important audience: healthcare professionals.
How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions
A leading pharmaceutical company in India, well known for its OTC presence and deep connection with mass-market audiences, was preparing to launch a public awareness campaign focused on maternal he
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was preparing to launch a support program aimed at patients diagnosed with congestive heart failure (CHF).
