Innovation in Pharma
Whatsapp Marketing: Why WhatsApp Is the Most Underused Pharma Channel in India
Everyone in pharma talks about “digital transformation.” Most mean a new CRM, maybe an e-…
Why Traditional Agencies Are Failing Pharma CMOs in 2025
In 2025, pharma CMOs in India are staring down a familiar problem with a growing sense of…
How to Build a Marketing Ecosystem, Not Just Run Campaigns
Most pharma companies in India are still chasing campaigns. Monthly plans, burst tactics, launch…
If Your Platform Doesn’t Know Schedule H, You’re in Trouble
Every pharma marketing agency wants your attention. They pitch multichannel campaigns,…
Digital Maturity vs. Marketing Velocity: Where Indian Pharma is Stuck
Indian pharma is caught in a strange paradox. Over the last five years, there’s been steady…
The Quiet Power of Rep‑Triggered Campaigns
If you’re a pharma CMO in India, you’ve seen the slowdown: field reps visiting the same doctors…
7 Questions Every Pharma CMO Should Ask Their MarTech Vendor
If you're leading marketing at a pharma company in India, you already know what’s at stake. You’…
Precision Health Campaigns: What the Latest Research on Maternal Genetics Means for Future Pharma Marketing
Most maternal health campaigns in India still speak to “all women.” But what if the science…
From the Clinic to the Campaign: How Data Can Personalize Hepatitis Messaging at Scale
In pharma, campaigns often start with a bold idea and end with a generic message. That’s the…
