Innovation in Pharma
Digital Marketing in Pharma: The Marketing Stack of a ₹2000 Cr Pharma Brand (Broken Down)
MarTech for Pharmaceutical companies in India is no longer a “nice to have.” It’s a boardroom…
Whatsapp Marketing: Why Simpler Tech Wins in Pharma Execution
There’s a brutal irony in Indian pharma marketing right now. Everyone’s talking about digital…
CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?
Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more…
Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake
There was a time when field reps and prescription pads told the full story. Not anymore. The…
Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)
I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in…
You vs. Your Competitor: Where Pharma CMOs Are Still Stuck
Pharma marketing in 2025 is no longer about how many reps you’ve got on the ground or how much…
What to Look for in a Doctor Engagement Platform in India (2025 Edition)
Let’s stop pretending the problem is content. Pharma marketers have no shortage of medical…
What Doctors Want: The Unfiltered Truth from 500 HCPs Across India
Ask any pharma CMO in India what keeps them up at night, and you’ll likely get the same answer:…
MarTech for Pharmaceutical: How to Build a Pharma MarCom System That Moves at Speed
Pharma marketing isn’t slow because people are lazy. It’s slow because the system is broken. You…
