Innovation in Pharma

Think about your last big campaign. You spent crores on creative, media, rep detailing, webinars…

Pharma CRM silos are killing our marketing effectiveness. You and I both know it. We’ve all…

For decades, the pharmaceutical industry’s idea of medical education has remained largely…

Pharma marketing doesn’t fail because of weak ideas. It fails because execution breaks down. In…

Pharma marketing is drowning in dashboards. Clicks. Impressions. Call volumes. Email opens.…

The End of the Old Playbook

For decades, pharma believed the field force was the growth…

Why Most PSPs Don’t Deliver

Pharma has been pouring budgets into Patient Support…

Pharma marketing loves easy metrics. Email opens. Webinar registrations. Rep call volumes.…

Pharma companies in India are under pressure to go beyond brand promotion and…