Pharmaceutical
MarTech for Pharma in India: Indian Pharma’s 2025 Marketing Tech Stack
The Indian pharmaceutical industry isn’t playing catch-up anymore. It’s leading, especially when…
How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing
India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas…
How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions
A leading pharmaceutical company in India, well known for its OTC presence and deep connection…
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was…
How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India
For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has…
A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical…
How Eversana Used MarTech Solutions to Transform Pharma Marketing: A Model for Pharma Companies in India
Eversana is one of the world’s leading commercial service providers for the life sciences…
What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in…
Compliance-Ready Digital Marketing in Pharma: How to Stay Safe and Scale
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall.…
