Pharmaceutical
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was…
How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India
For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has…
A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical…
How Eversana Used MarTech Solutions to Transform Pharma Marketing: A Model for Pharma Companies in India
Eversana is one of the world’s leading commercial service providers for the life sciences…
What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in…
Compliance-Ready Digital Marketing in Pharma: How to Stay Safe and Scale
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall.…
What Is Omnichannel Pharma Marketing and Why Indian Brands Can’t Ignore It
Pharma marketing in India is evolving rapidly, but many companies are still lagging when it…
Top 7 CRM Tools for Pharma Companies in India (with Pros & Cons)
In the highly regulated and competitive Indian pharmaceutical sector, traditional CRMs are…
The Ultimate Guide to HCP Engagement in Indian Pharma
HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The…
