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Read our handpicked blogs, curated for you.
Why the pharma marketing stack is a boardroom issue now? You might think that! Well, Indian pharma has always been…
CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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