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Read our handpicked blogs, curated for you.
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
Recent releases
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ROI of Customer Experience: Investing the Right Way!
In a hyper-competitive world, customer experience (CX) is not just a buzzword- it’s a key differentiator and a critical business driver. With companies striving to capture a chunk of market share, CX…
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Customer experience Journey: Mapping, Stages and Examples
The customer experience journey is the business pathway that effectively shapes how customers perceive and engage with your brand. There's a need to understand that because it provides insights…
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Unlocking the Power of AI in Customer Experience
In the present times when customer interaction has become the cornerstone of brand strategy, the relationship between AI and customer experience is also evolving. Businesses are now presented with…
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Customer Experience Automation (CXA): What is it?
In the modern business landscape, customer experience automation (CXA) is becoming a game changer. Businesses are no longer relying solely on traditional customer service channels. Instead, they are…
