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Read our handpicked blogs, curated for you.
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CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
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Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
Recent releases
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Digital Presence for 2024 & Beyond: Your How-To Guide
Building an online presence in today's fast-moving digital economy is no longer a business luxury but a necessity. Business survival in marketplaces requires a sustained lead in a marketplace,…
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Omnichannel Customer Experience: What is it, and why is it important?
Idea to master omnichannel customer experience is perhaps one of the most important things a company needs to deliver in this fast-changing digital landscape. It goes beyond giving the customer an…
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7 Ways to Improve Customer Experience
Customer experience (CX) stands out as a critical factor in determining a company's competitiveness and success. The digital transformation, accelerated by emerging technologies and changing…
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How Digital Transformation is Shaping Modern Consumer Behavior
Digital Transformation is the need of the hour for modern businesses- not just because it's the "trend," but also because there has recently been a paradigm shift in the way businesses…
