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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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ROI of Customer Experience: Investing the Right Way!
In a hyper-competitive world, customer experience (CX) is not just a buzzword- it’s a key differentiator and a critical business driver. With companies striving to capture a chunk of market share, CX…
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Customer experience Journey: Mapping, Stages and Examples
The customer experience journey is the business pathway that effectively shapes how customers perceive and engage with your brand. There's a need to understand that because it provides insights…
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Unlocking the Power of AI in Customer Experience
In the present times when customer interaction has become the cornerstone of brand strategy, the relationship between AI and customer experience is also evolving. Businesses are now presented with…
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Customer Experience Automation (CXA): What is it?
In the modern business landscape, customer experience automation (CXA) is becoming a game changer. Businesses are no longer relying solely on traditional customer service channels. Instead, they are…
