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Recent releases
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UCPMP 2024 Guidelines: What Every Pharma Marketer Needs to Know
The UCPMP 2024 guidelines are not just another regulatory update. They mark a decisive shift in how pharmaceutical marketing in India will be judged, tracked, and held accountable. For years, pharma…
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Five Proven Ways to Cut MLR Approval Time in Pharma
Do you know why MLR approval is the silent killer of pharma campaigns? Every pharma marketer in India knows the frustration. You have a campaign ready, the creative is aligned, the channels are set,…
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UCPMP 2024 Guide to Pharma Marketing Compliance and Faster MLR
Introduction: Why UCPMP 2024 Is a Turning PointUCPMP 2024 is not another guideline update. It is a reset for how pharma marketing works in India. For years, many companies have navigated compliance…
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AI in Pharma and Healthcare: AI use cases that actually drive pharma scripts
The conversation around AI in Pharma and Healthcare has been dominated by hype. Predictions about robots replacing reps, algorithms discovering blockbuster drugs overnight, and chatbots taking over…
CASE STUDY
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How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing
India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas, was facing a growing disconnect with its most important audience: healthcare professionals.
How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions
A leading pharmaceutical company in India, well known for its OTC presence and deep connection with mass-market audiences, was preparing to launch a public awareness campaign focused on maternal he
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was preparing to launch a support program aimed at patients diagnosed with congestive heart failure (CHF).
