Content Marketing is a multi-phase process that rides on the expertise of a well structured content marketing team. Content professionals are responsible for creating content that is not only coherent but appealing to a target audience for its convincing undertone and undeniable credibility. A content creator par excellence is a thought leader and a strategist bundled up together to add value to a content marketing team. The eventual quest for putting together a strategic mix of talent that is passionate about content can be broken down into a few sub-tasks as described here.

How to identify the Key Stakeholders?

A well structured Content Marketing Team is characterised by well defined roles and responsibilities. Content marketing professionals assume various responsibilities on a content marketing team based on their interests and core competencies. While some may enjoy coming up with creative ideas for content per se, strategizing and online promotional activity may be the forte for others. But if we talk about a professional Content Marketing unit that is passionately committed to the Content marketing initiative, it is definitely a structured team with well defined roles that wins the day hands down.

# Content Director/ Managing Editor

As an Opera Director involved in the ideation stages of scripting, stage setting and guiding performances in a theatrical, the Content Director is in charge of the entire Content Marketing initiative. A Content Editor is responsible for editorial management, content design approval and finalizing web, print or event resources. According to a report by Altimeter, a leader at the helm of a Content Marketing Team in an organization is a Content Evangelist who creates and monitors B2B content strategies for operating a content machine manned by a dedicated team of Content professionals.

# Content Strategists

As digital storytelling continues to rule the roost in online marketing, the role of a Content Strategist has evolved into that of a storyteller who can refine a content marketing initiative. Folks from Copywriting and Advertising backgrounds can add that extra zing to a content strategist’s role in a structured Content Marketing team. A Content Strategy basically revolves around the theory that there are multiple content resources at a content strategist’s disposal that are yet to be unexplored.

# Content Ideation Experts

They are ideation experts who are not necessarily engaged in content creation themselves but are the lifeblood of a brainstorming session. A content ideation expert could be anyone who is well acquainted with the industry related topics trending in the virtual marketplace. Although they are not a core member of a structured content marketing team, ideation experts can be invited over for their valuable suggestions and content generation ideas.

# Web Content Promoters

Content Promoters are part of the Content crew that is entrusted with the task of sharing and promoting the content across different social media platforms. They are expert social media networkers who have perfected the art of deciphering the web audience’s inclination towards a specific brand of web content. Although their main job is to promote the published web content, a Content promoter manages to reach a wider audience if they have an established brand persona for themselves on the social media.

# Web Content Specialist /Content Creator

A Content Creator is the glue in the Content marketing team as they put all the ideation and planning into audience ready formats. The backbone of any Content Marketing Campaign, a Content Creator or the Web Content Specialist is the person who coordinates with the Marketing Managers and technical staff to create and update dynamic web content. Their responsibilities also include scheduling and timely implementation of marketing campaigns and other promotional activities. Their skill sets are a combination of analytical thinking and creativity to craft strong visual presentations that maximize the impact of the content generated.

# Content Analyst

A Content Analyst is an individual who puts in the hours to assess the impact of your marketing campaign by reviewing the analytics for the promotional content. This person is responsible for evaluating the level of engagement based on the social shares, amount of traffic generated, search rankings and lead conversions. Their analysis lets you figure out the type of content that resonates with your target audience along with ways to optimize the entire content generation and promotion cycle.

Where to Look for the right Content Minded Marketers?

The search for potential candidates for your ideal Content Marketing Team should begin in your own backyard as there will be no dearth of enthusiastic internal contributors there. You can assign content creation jobs to your internal contributors based on their area of expertise or subject of interest. The tasks of content ideation, creation, editing, promotion and analysis can be delegated within the organization based on the aptitude and inclination of your employees. You can assign the content creation job  to an Agency in case you need a specific amount of content to be generated at a given time.

What to Look for in the prospective Content Professional?

The passion for ideating or generating unique content is an imperative quality that a content professional must possess. Members of a Content Marketing team should ideally have rock solid writing and editing skills with a keen eye for the details. Organizational skills,a disciplined approach and a reasonably sharp business acumen are some other plus points that will make the team a strategic unit that clubs in powerful and actionable insights.

How to hire an Undefeatable Content Marketing Team?

The Content Professionals may have to work in a cross-functional environment wherein they will have to coordinate with developers, product management teams or marketing specialists. Although there are no hard and fast rules on the how to hire the right Content Marketing personnel, the key lies in finding the right talent at the right time. Professionals should be hired based on the fact that each member of the team will have a definitive role to play in the content marketing initiative.

We at Valuebound keep a tab on the latest B2B content marketing trends and developments to provide you with Enterprise level web solutions to boost your digital marketing initiatives. For more information on our service offerings, please Contact Us.

Valuebound has released the Commerce Instamojo Payment Gateway Module to integrate Drupal Commerce with Instamojo Payment Gateway.

Instamojo is a payment solution that can be seamlessly integrated with a business website. Its remote checkout feature combined with the ease of using add-on services like Discount Codes makes it a smoothly functioning Internet Payment Gateway. It has found favour with some top of the line E-commerce vendors as it significantly improves the conversion rates when integrated with an e-commerce website.

Requirements:

# You need to create a merchant account with Instamojo.

# Commerce Kickstart 7.x

OR

# Drupal 7.x +

- commerce module
- commerce_payment module
- commerce_ui module
- commerce_order module

Installation & Configuration

Step I

The first thing to do is to download and install the Commerce Instamojo Payment Gateway Module.This module will successfully integrate Drupal Commerce with Instamojo Payment Gateway. The module should be placed in /sites/all/modules to create a path [DRUPAL-ROOT-FOLDER]/sites/all/modules/commerce_instamojo], before enabling it on a Drupal Commerce website.

Step II

The module needs to be enabled before it is configured at admin/modules.

Step III

After enabling the module the next step is to configure it by clicking on the Configure link :

Step IV

After the module has been configured the next step is to choose Instamojo Payment Gateway as your payment method.

You can download the module here. Valuebound is a regular contributor of code to the Drupal Community. We at Valuebound understand your unique business needs and cater to them with our enterprise level web solutions. For further information on our service offerings or customizing this module, please Contact Us.

Disclaimer : The brand names and logos used herein are the sole properties of their respective owners. None of the listings here are intended to imply any endorsement or direct affliation with respective companies.

If you find yourself reading up a lot on Content Marketing of late, I'm sure you must have cracked the keyword cipher behind it turning into a focal point in digital marketing.The idea of thought leadership has gradually percolated into content marketing as both SMEs and major corporations are leveraging it alike. Now Web Content offers you the opportunity of establishing your credentials as a thought leader while it serves as an effective medium to share innovative ideas and concepts. B2B Content Marketing is a focused approach by an organization to showcase its expertise and carve a niche for itself in the marketplace.

Here I have put together a checklist for creating a B2B Content Marketing Strategy before you embark on a full fledged Content Marketing expedition.

# Align your Content Marketing plan with your Business Objectives

You need to devise a content marketing strategy based on the objectives that you have identified for your business.The purpose of planning content development is to prioritize your marketing objectives in accordance with the needs of a marketing campaign. These objectives may be categorised into customer acquisition, lead generation, customer retention, lead nurturing/management, reputation management and the generation of brand awareness.

# Focus the Content on your Business Goals

As a content strategist it is important that you identify the end goal for your content generating endeavour. The task of pushing out content on a regular basis plays a crucial role in attracting new leads and generating more sales. A Content Calendar or Marketing Calendar is one of the essentials that you need to figure out before starting out with the creation of content. A content calendar will not only let you plan the content in advance but will let you plan it around key events or phases in lead prospecting.

# Identify your Target Audience/ Buyer Persona

The ultimate aim of content generation is creating marketing content that caters to an audience that your business needs. The relevancy of your content solely depends on the audience you are catering to, which makes it an imperative to plan the creation of content that is unambiguous and customer-centric. It requires a certain level of concerted research to gain a perspective into what a buyer persona would ideally look for, while planning the creation of content meant to address specific requirements.

# Choose a Content Format that suits your plan

The key to connect effectively with your target audience is to create some well thought out content that is engaging enough to garner the much needed organic shares. The content format may vary depending on the needs of your audience. For instance a case study may help an existing customer with a pain point while a video or an infographic may attract the attention of your target audience. E-books are supposedly more elaborate when it comes to disbursing complex information in a reader friendly format that aligns with your brand strategy as well. What matters at the end of the day is not the format of the content but the fact that the content is useful and has some substance to it.

# Challenges you need to Overcome

The task of finding trained content marketing professionals can be quite a challenge if your company needs to implement a content marketing plan at short notice. The key may lie in finding the right mix of internal and external contributors for value-adding content. In addition to that you may need to generate content that keeps pace with the new trends and developments in the marketplace in order to stay competitive.

As a content writer/ content strategist or a digital marketeer you must possess domain knowledge that is beyond a particular product or category. There are multiple facets of content marketing like optimizing content, measuring content effectiveness, technological challenges, content organization and management, that need to be pre-planned before the content is even published.

A well-planned Content strategy lets you make some informed decisions while you go about setting up a content marketing plan. There are various tools that can help in refining your content strategy. Marketing Automation softwares like Volacci Automator along with Content Marketing tools like Curata or Gather Content can be easily integrated with a Drupal based website to steer an effective digital marketing strategy.

We at Valuebound keep a tab on the latest content marketing trends and developments to provide you with Enterprise level web solutions to boost your digital marketing initiatives. For more information on our service offerings, please Contact Us.

The Configuration Management module has been integrated into the Drupal 8 Core which lets you make and verify site configuration changes in the development, staging and production environments respectively. Configuration Management is gradually turning out to be an effective replacement for Features as it lets you create and modify configuration entities with great ease.

Here I am sharing my first hand experience with the Drupal 8 Configuration Management System with the help of a few case scenarios.This is what the Development Menu of Drupal 8 looks like with a Configuration Management link that leads you to the Configuration Page.

Configuration Management Workflow : Importing, Exporting & Synchronizing Configuration

As you know the file-based Configuration management system in Drupal 8 lets you use version control for configuration and to track changes as well. The configuration on your site can be imported, exported and synchronized via Manage> Configuration > Development > Configuration management (admin/config/development/configuration).

# Creating a Content Type

I created a Blog Content Type titled “Blog Content” while configuring multiple fields like Blog title, blog description, Author Name, Publishing Date and Author Image. Then I exported this single configuration file and imported it in the production environment.

This resulted in adding new content type “Blog Content” in production. This was cool.

# Creating a Menu

I created a Menu titled “Footer Menu” with Menu Links like Home, About Us and Contact Us. But when the changes were exported only the menu was created while the menu links failed to reflect in the production version.That's because even though I have created menu links with external URL, this might have created a conflict if menus were created while creating a page. Drupal will not allow adding menu without the page if is an internal URL.

# Enabling a Core Module

I enabled a few Core Modules like Aggregator, Serialization, Ban, Actions in the Development Version. The modules got enabled in the production version when the changes were imported from development.

# Installing a Contributed Module

I installed a few contributed modules and enabled them in the Development Version. I could not export the changes to the production version as the Configuration management system failed to support it.

# Creating a Taxonomy Vocabulary

I created a Taxonomy Vocabulary titled “Programming Languages” with Taxonomy Terms like PHP, Java, .Net, C++ and C. Although the Taxonomy vocabulary got reflected in the production version, the Taxonomy terms failed to show up.

# Creating a Basic Block

I created a Basic Block with fields like a block description and a body. The changes when exported showed up in the production version as well.

# Making Permission Changes

I made some Permission Changes for the authenticated and anonymous users that extended certain privileges like posting comments on a blog post. The changes when exported showed up in the production version as well.

# Creating a Custom Block Type

I created a Custom Block Type titled “Recent Content” with fields like title, description and Image. The changes reflected perfectly well in the production version after they were exported.

# Enabling Core Themes

I enabled some Drupal 8 core themes like Classy, Bartik and Seven which got enabled on the production version as well once the changes were exported.

# Installing a Contributed Theme

I installed some contributed themes like Acquia Marina, Bootstrap and  Bear Skin in the development version. Like in the case of Contributed Modules I could not export the changes to the production version.

# Creating a User Role

I created a User role titled “Blog Author”and allowed in some permissions to moderate content. The permissions got reflected along with all the other changes once the changes were exported to the production version.

#Creating an Image Style

I created an image Style titled “Author Image” with dimensions measuring 120x140 pixels. The changes showed up successfully once they were exported to the production version.

Full Import/Export

The full export feature lets you download an archive of all the active configuration files. It also lets you import on a development site, synchronize, make changes, package up again and import and synchronize back on the live site as well.

The changes made on the development site will be saved into the active storage on the development site. These changes can be exported and imported on the live site, the import copies the YAML files into the staging directory. The full development site configuration can be exported at admin/config/development/configuration/full/export. This will create a compressed file called config.tar.gz .

On the live site when you navigate to admin/config/development/configuration/full/import and upload the compressed file, you can review the changes before finalizing the content that needs to be imported. When the changes are imported, the development site gets updated with the live changes. Further changes are made on the Development version before they are imported back to the live version.

Once the import is complete the changes need to be synchronized. The synchronization process leads to the elevation of the staging directory contents to the live configuration wherein new fields and content types get added while new modules get enabled.

All the changes made on the development version are then deployed to the live version. In case there are direct changes made in the live version, the changes have to be exported from the production version to the development version.

We are Valuebound are committed to creating exceptional web experiences and solutions based on your unique business needs. For further information on our service offerings, please Contact Us.

Drupal has emerged as a widely used open source platform  for hi-tech product companies to power their developers portal. This collaborative developers knowledge base features a wide array of information ranging from resources for designing, developing applications, coding and troubleshooting tips to social media integration.

Here we have a listed few widely used developer portals that have been developed using Drupal.

eBay Developers Programme

The eBay developer community with a sizeable strength of developers connects through a portal that has been built using Drupal. The eBay Developers Program is an open platform which ran on Jive and since has migrated its data to Drupal. The community focuses on documentation and an easy to use Forum like interface wherein the developers can interact and even promote conversation threads through social networking sites like Facebook. The community website features an extensive support system for seasoned developers as well as beginners.The site has a support Ticketing system called eBay Developer Support that lets the developers seek assistance in case their issues are still unresolved in the Developer forums.

Twitter Developer Community

The Twitter platform enables developers to build great mobile apps while guiding entrepreneurs to make better business decisions based on Twitter data. Twitter has one of the largest developer community that has a Drupal based development community portal.The collaborative community has been engaged in the creation of more than a million apps with their API calls running into a figure of billions. The multiple discussion forums hosted on the platform help the developers to collaborate on app. development projects while sharing information on the Twitter platform about other related products.

Intel Developer Zone

The Intel Developer Zone is an initiative by Intel to get its Developer Community to connect on a common platform. It is equipped with a user interface that lets the developers access their areas of interest like embedded systems, Game Development, technical and enterprise solutions along with other web solutions. It also features Product Support, documentation and a Registration Centre for the Developer Community.

Nvidia: Tegra Developer Community

The gaming industry giant and a trusted manufacturer of Graphics Processing Units(GPUs), Nvidia has a Drupal based collaborative technical community known as the Tegra developer community. The site has some stunning looks along with a UI that helps developers access different developer zones based on their preferences like GPU Computing, Gameworks, Embedded Computing and professional graphics.

Brightcove Developer Docs

Brightcove is a widely used cloud based online video platform that provides live transcoding of the worldwide events.The Brightcove Developer Docs is a community website that features multiple developer resources like product updates, SDks and developer specific guidelines to get started with the development of VideoCloud APIs. The Drupal based community platform offers extensive developer documentation and support for its flagship, Zencoder which is a high quality video encoding software.

Product companies can leverage the capability of Drupal as a tool that improves User experience. A lean backend combined with improved accessibility features lets you leverage an architecture that supports collaborative software development. The Drupal solutions implemented to develop a community site can be prioritized in accordance with the intended goals and budgetary constraints. If you are keen on putting together a Drupal based community website, we at Valuebound can guide you through the process with our enterprise level solutions. For further information on our service offerings please Contact Us

Disclaimer: The respective screenshots, logos and other identification belong solely to the companies they represent.

Landing pages are usually connected to online advertisement campaigns or online target marketing strategies that are instrumental in directing new visitors/prospective leads to a website. Landing Page Optimization in the internet marketing parlance refers to the optimization of a landing page in order to improve the lead conversion rates. The landing pages can also be linked to promotional content on a social media page or an email-marketing campaign for consumer-directed targeting.

Drupal CMS offers a multitude of solutions that can be customized and integrated with your Drupal properties for effective Landing Page Optimization.

# Panels

The Panels module is equipped with a pluggable caching mechanism with options to create customized layouts for multiple uses. It has a drag and drop content manager that lets you create a visual design of a layout and place content in it. You can integrate this module with other systems to create nodes while the layout of a page can be customized with extremely fine-grained permissions.

# Login Destination

This module redirects a user to a specific page after they have logged in or registered onto a website. The destination can vary from being an internal page or an external URL. Login Destination makes it feasible for a user to stay on a page that they have recently visited even after they have logged out.

# Multivariate

The Multivariate module facilitates the setting up of multivariate or A/B style testing studies that can be performed on live sites to check the effectiveness of interfaces. It can be deeply integrated with Drupal to allow for A/B and Multivariate testing. This module has been found to be exceptionally powerful when compared to external solutions. You can run multiple test cases simultaneously while A/B split testing for the best-optimized landing page version.

# Visual Website Optimizer

This module lets you optimize a landing page with minimal coding capabilities. An easy to use A/B testing tool, Visual Website Optimizer is equipped with a WYSIWYG editor and a point and click test designer that helps in creating multiple variations. The tagless integration feature of this module significantly reduces the repeated upload of code snippets during A/B tests.

# Panelizer

This module allows you to attach panels to any node in the system. It further provides you with the options of customizing the content and design while still retaining the Drupal node editing structure. Panelizer is maintainable via Features is managed with Drush and Git at the back end. A highly exportable module, Panelizer can be used to build a landing page with dynamic content structures. It offers key solutions that are instrumental in creating high converting landing pages.

A landing page is an indispensable tool in a digital marketer’s toolkit. A/B split testing has gained a favorable reputation as a landing page optimization technique that helps in streamlining a direct marketing campaign. In addition, the behavioral targeting can be combined with testing to drive higher rates of conversions through effective imagery and calls to action. If you are set to embark on a marketing campaign with a resolve to extract the maximum value from every dollar spent on it, we can help you create Optimized Landing Pages for the same.

We at Valuebound understand your unique business needs to come up with custom enterprise level web solutions using Drupal. For further information on our service offerings, please Contact Us.

Media asset management solutions have added a whole new dimension to how multimedia content and other digital assets are handled on your website. Drupal CMS is well-equipped with a host of Asset and Media Management Modules that make resource intensive tasks involving the updation and regulation of media files,effortlessly easier. Here we have hand-picked some of the best tools that will make managing media on a Drupal website a “plug-and-play” experience.

# Scald

Scald is quite popular with Drupal users as a flexible media management solution that effectively manages social media updates, images, audio, video and flash files. You have the option of using this module along with popular editors like CKEditor and Plupload for multiple uploads along with a user-friendly media library. Scald has a proven ability to scale and is optimized for performance as it uses its own caching system that also

#Asset

The Asset module is a one stop solution for some long-standing issues regarding reusable media files like documents, images and videos. A new entity called Media Asset is provided by this module that helps you in the creation of new types of media assets through the administration UI.

# Media

The Media Module provides an extensible framework that lets you manage files and multimedia assets irrespective of whether they are hosted on your own website or a third party website.It also serves as a drop in replacement for Drupal Core Upload Field which provides a unified user interface to let you upload and manage media files and other multimedia assets. It is equipped with flexible display filters that let you manipulate the images while you can mass import the files by dragging and dropping them with the help of the Plupload module

# YouTube Field

This module provides a simple field that allows you to add a youtube video or a content type or any other Drupal entity. A lightweight alternative to modules like Media and Video Embed Field, YouTube Field is built to add videos from more than one provider. An 8.x-1.x branch and nightly build has been created for the Drupal 8.0.0-beta 3 version.

# Media entity

This module provides a ‘base entity’ for a media element. A basic entity which can establish reference with all kinds of media objects like local files, youtube videos, images, tweets etc. The Media entity module combines D7 solutions like Scald, Mediabox, Asset & Field entity to provide a base module for the D8 media ecosystem.

# Wysiwyg

This module allows the unique feature of using the client side editors to edit content by simplifying the processes of installation and integration of an editor you would prefer. WYSIWYG also provides an abstraction layer that lets you integrate other Drupal modules in a website with relative ease.

# IMCE

An image and file uploader IMCE also doubles up as a browser that supports quotas and personal directories. You can carry out the basic file operations like uploading and deleting files, resizing images and creating thumbnails. It offers multiple features like file sorting, tabbed interface built in support for image insertion in text areas, ajax file operations and the options to create themable layouts with the help of tpl files. This module can be integrated into WYSIWYG editors like FCKeditor and TinyMCE as a plug-in by installing the IMCE Wysiwyg API bridge.

# Vimeo Video Uploader

Another easy way to integrate the Vimeo APIs with a Drupal website, the installation of Vimeo Video Uploader lets you create two fields in the selected content type to facilitate a video upload on Vimeo. After uploading the video you can embed the video URL on a site using the Video Embed Field.

# Video Embed Field

This module makes the task of embedding videos from Youtube and Vimeo easier by creating a single field type called Video Embed. In addition Video Embed Field provides multiple options to customize the configuration of a video for an administrator to decide on its style of appearance on the website. A field formatter which is a part of the module lets you retrieve and display thumbnails for each video.

# Field Slideshow

Field Slideshow module provides you with the unique functionality of building a slideshow from a single node as opposed to the Views slideshows that use multiple nodes for the same. This module gives you a slideshow formatter for image fields that integrates well with other modules like Colorbox, Media and Imagefield Crop.

Media management modules are contributed modules that integrate well with a Drupal website to extend and customize the Drupal functionality. If you are on a lookout for customized solutions to your media handling woes, leave it to our expertise. We at Valuebound understand your enterprise level requirements and craft web solutions based on your specific needs. For more details on our service offerings, please Contact Us.

Valuebound released Axis Bank Payment Gateway Module  to implement the Axis Bank payment processing service on a website based on Drupal Commerce, an incredibly flexible e-commerce platform. This integration will facilitate the acceptance of payments from multiple sources such as credit cards, debit cards and net banking options.

The Axis Bank Internet Payment Gateway (IPG) enables a payment gateway on merchant websites to carry out online transactions 24x7. The payment gateway comes with a 128 bit encryption along with a MasterCard Secure Code and a "Verified by Visa" authentication for safe payment processing.

Requirements

One of the pre-requisites for using this module is opening a merchant account with Axis bank.

Drupal 7.x

# commerce module
# commerce_payment module
# commerce_ui module
# commerce_order module

Installation & Configuration

Step I

You will need to download and install the Commerce Axis Bank Payment Gateway Module to integrate Drupal Commerce with Axis Payment Gateway. The module should be placed in /sites/all/modules to create a path [DRUPAL-ROOT-FOLDER]/sites/all/modules/commerce_axisbank, before enabling it on a Drupal Commerce website

Step II

The module must be enabled before you configure it, at admin/modules>

Step III

Next comes the configuration part wherein you will have to click on the configure link followed by filling out the fields and saving the same.

Step IV

Once the module has been enabled, you have to enable Axis Bank Payment Gateway as your payment method.

Step V

The last step would be to enter your Axis Bank Merchant Account ID and the secret login password to set the payment method to live or test while saving the changes you have made.

You can download the module here. Valuebound is a regular contributor of code to the Drupal Community. We at Valuebound understand your unique business needs and cater to them with our enterprise level web solutions. For more information on our service offerings, please Contact Us.

Disclaimer : The brand names and logos used herein are the sole properties of their respective owners. None of the listings here are intended to imply any endorsement or direct affliation with respective companies.

If you are a digital marketeer in a B2B organization or the CEO of a medium sized business selling directly to a customer, hunting for the best CRM solutions is indeed the need of the hour. The integration of CRM with web technology has come as a breakthrough in business process automation. Now you can monitor and manage your contacts, existing clients and leads generated through marketing campaigns on social media platforms without any hassles. With the conventional "on premise" CRM software giving way to cloud based CRM solutions, data management and sales force automation has become easier than ever before.

An "On-demand" CRM or an SaaS CRM alternative can be smoothly integrated with an automated marketing platform or a CMS based website. Here we look at some of the best enterprise level CRM Integrations for your Drupal website that will help you create a sound CRM strategy for your business.

Webform CiviCRM Integration (CiviCRM)

An open sourced CRM that specializes in Constituency relationship management, CiviCRM is a suite of CRM software specially focused on delivering solutions meant to manage and track online subscriptions and contacts.Webform CiviCRM Integrationis a form building module meant to seamlessly integrate CiviCRM with your Drupal website. This module adds fields of your choice to the webform along with an ability to auto-fill forms for the logged in subscribers and anonymous users.

RedHen CRM

Although a self-contained and customizable CRM software, RedHen CRM also serves as an integration point for other enterprise CRM solutions like Salesforce and Blackbaud. A Drupal Native CRM, RedHen has a structure that resembles Drupal Commerce. This CRM can be configured and customized based on an organization’s unique business needs.

Salesforce Suite

Salesforce CRM is a comprehensive CRM solution meant for tracking customer information and interactions while generating and nurturing more leads. The CRM automates an end-to-end sales process that begins with lead nurturing, moving on to the sales-ready phase where the leads get routed to the sales professionals. The Salesforce Suit of modules allows for a seamless integration of a Drupal website with Salesforce CRM as the Drupal entities like nodes and files get synchronized with Salesforce objects to push Drupal data to Salesforce and to import data from Salesforce.

Webform2Sugar (SugarCRM)

The range of SugarCRM products is meant to create an engaging interface between a client and an employee for better engagement across different platforms. A highly customizable CRM solution, SugarCRM is available in both on-premise and cloud versions. The Webform2Sugar module integrates SugarCRM with a Drupal website as it facilitates the capture of webform results that emerge as leads in SugarCRM. The powerfulautomation tools offered by SugarCRM get integrated with your Drupal website to improve customer experiences, spearhead productivity and reduction of operating costs.

Zoho CRM

Zoho CRM is a suite of business applications meant to provide office and project management solutions that include invoicing and recruiting. It lets you capture leads from your website by scanning the visitor data while you create contact strategies. It also lets you streamline your workflow by automatically assigning leads to your sales personnel. The Zoho CRM suite of modules provides for the integration of Drupal with Zoho CRM. Drupal objects like nodes and Ubercart orders can be synchronized effectively with Zoho CRM modules.

The SMEs can benefit from the highly scalable open source CRMs that make the integration of business process automation solutions, an effortless task. In addition to improving the communication process, a CRM software provides a holistic set of solutions based on predictive analysis, where a business gains actionable insights by identifying customer behaviour patterns. In short a CRM has managed to fuse together the customer service and sales processes to help organizations design optimized CRM strategies while reducing costs and huge investments.

If you have decided to opt for a particular web-based CRM solution for your Drupal website, let us guide you through the implementation process that will see the CRM software up and running in no time.We at Valuebound understand your diverse business needs that may range from creating corporate social networks to eCommerce websites or even community portals. Our enterprise level web solutions are crafted to meet your specifications. For further details on our Service offerings pleaseContact Us

A responsive web design has emerged as the mainstay of enterprise level web development as organizations strive to make their presence felt by adapting to the rapidly evolving digital landscape. With smartphones and phablets redefining the internet browsing trends, a responsive design is an intelligent solution to optimize the viewing experience of your website visitors. The idea of a responsive website centers around the premise of the site being accessible from a plethora of devices and mobile platforms with a single URL. Drupal is one of the many Content Management Systems providing this responsive adaptability with the help of various modules, some of which we have discussed here.

# Adaptive Images

This module provides images sourced from the Fields that readily adapt to the screen size of the device they are being viewed on. An easy to implement module that facilitates adaptive imaging, Adaptive Images integrates seamlessly with the built-in image styles to add the “adaptive” effect to the styles.

# Client Side Adaptive Image

Another module based on the adaptive imaging concept, this module lets you display the responsive images from a field formatter. An easy to setup module, it has no dependencies and neither does it require any modifications in the .htacess file. As the option of selecting an image rests with the client’s side, the module has been aptly named “Client-side adaptive image”

# Fences

A convenient tool for specifying an HTML element for each field resulting the Fences module helps you create custom wrappers for fields. It eliminates the need for continuous reconfiguration of the same HTML element every time the field is displayed. This module provides a leaner markup when compared to the Drupal 7 Core while avoiding the extraneous classes.

# Breakpoints

The implementation of the Breakpoints module helps in enabling your theme so that the breakpoints are exposed to the other modules. It standardizes and keeps track of the breakpoints in height, width and resolution for different devices. The Breakpoints Module has a dependency in the Chaos Tool Suite while it works effectively along with the Picture and Breakpoints Panel modules.

# Picture

The Picture module is meant for managing images on a website with a responsive design. Along with optimizing display for both print and screen, this module prevents bandwith wastage while delivering alternate image sources based on the device being used. This module has two dependencies: the Breakpoints module and the other being the Image Styles module which is a part of Drupal Core. So if you are looking to install the Picture module, make sure that you have pre-installed and enabled Breakpoints along with the Image Styles modules.

# Fitvids

This module is meant to help you embed videos from sites like Youtube, Vimeo, Blip.tv, Kickstarter and Dailymotion. This j-Query plug-in helps you in resizing the videos based on the aspect ratio, making the videos fluid and responsive. A responsive theme like Zen, Omega or Adaptive theme along with the Libraries API, are the basic requirements that need to taken care of before enabling Fitvids.

# Flex Slider

The Flex Slider module is meant to integrate the Flex Slider library with a Drupal based website to create slideshows that can be resized to adapt to a particular browser window or mobile device. The module brings in features like touch enabled navigation, the usage of multiple sliders on a single page and configurable slide animations. It integrates with both Fields(flexslider_fields) and Views(flexslider_views).

The fluidity of a responsive web design helps in integrating a website with the advanced web browsing features in different mobile devices to create an optimized user experience. A smart alternative for a separate website for mobile devices, a responsive Drupal website lets you focus on crafting an effective SEO Digital marketing strategy that results in better social engagement and ROI. So it is high time that you considered a responsive web design if you are still stuck with administering an unresponsive website.

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